New Delhi: Dr. Ratnesh Lal, Senior Director, Corporate Affairs, Herbalife India, has been elected as the new Chairperson of the Indian Direct Selling Association (IDSA), the apex body of India’s direct selling industry. He succeeds Vivek Katoch, Corporate Affairs & Public Policy Director, Asia, Oriflame.
The elections to the new executive committee were held during the 29th Annual General Meeting of the IDSA here on Wednesday, in which Ms. Aprajita Sarcar, Head of the Growth Office at Modicare, was elected as Vice Chairperson. The newly constituted Executive Committee, elected for a two-year term, will also see Katoch serving as Treasurer, while Rajat Banerji, vice president of corporate affairs at Amway India, in the role of Secretary.
Commenting on his new role, Dr. Lal said “IDSA is committed to strengthening the industry’s contribution to the nation’s economy, while creating equitable opportunities for employment and entrepreneurship across both urban and rural India, with consumer protection at its core. With the Consumer Protection (Direct Selling) Rules, 2021 in place and state-level monitoring mechanisms evolving, our next focus is nationwide harmonisation to ensure clarity and consistency.”
Outgoing Chairperson Vivek Katoch reflected “during my tenure, the industry consolidated its position as a trusted retail channel and embraced digital transformation to better engage with consumers, build trust, and deliver value. As I pass on the baton, I take pride in these achievements and remain confident that direct selling will continue to empower people and contribute meaningfully to India’s growth story.”
The Indian direct selling industry, aligned with the World Federation of Direct Selling Associations (WFDSA) Code of Ethics, now ranks 11th globally. With a market size exceeding ₹22,000 crore, it provides livelihood opportunities to nearly nine million people nationwide.
