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tollywood







         debut,” she recalls. She was                                               poet to have a diwan (col-                   asting couch has    A new twist in the                             position in Telangana. The
         on a roll, with a chore-                                                   lection of poems) of her                     created turmoil                                                    rift between Kammas and
         ography residency at the                                                   ghazals and nazms. It was                    in the Tollywood.                                                  Kapus widened with Pawan’s
         American Dance Festival,                                                   performed as a diptych                       The issue is tak-  cAsting couch row                               personal attack on AP Chief
         followed by a faculty                                                      with William Dalrymple’s            C ing turns in an                                                           Minister Chandrababu and
         position there the very                                                    talk on the Deccan. In               unprecedented way. Earlier,                                                his son Nara Lokesh, who
         next year. In 2004, Thresh                                                 2015, she became a Certi-            it was limited to cinema only.                                             also holds IT and Panchatraj
         her dance company was                                                      fied Movement Analyst                Later on, it led to war of words   The controversy, which started as Tollywood issue,   portfolio in AP cabinet, when
         established and a highly                                                   from the Laban Institute             between Tollywood actress   is being politicised by a few, writes SateeSh Revelli  he levelled serious corrup-
         successful nine city per-                                                  of Movement Studies,                 Sri Reddy and Hero Pawan                                                   tion charges against them.
         formance tour of India was                                                 which later conferred her            Kalyan, who is also the chief of                                           The unholy alliance between
         undertaken.                                                                with the Dance Perfor-               recently formed Janasena Po-                                               politics and film industry and
           In 2006, she married                                                     mance Award in the same              litical Party. The issue further                                           media houses with a caste
         again, a British national,                                                 year.                                initiated war between Pawan                                                dominance is not new to
         Bruno Kavanagh and lived                                                     Most recently, Preeti              and the media, which in turn                                               Telugu states. The Sri Reddy’s
         in India for two years, us-                                                felt that her work has               also led to legal battle.                                                  episode has just lowered it to
         ing that time to create an                                                 been driven by the em-                 The controversy led to a                                                 another level.
         interactive website ‘Danc-                                                 brace of the ballet world,           vertical split among Tol-
         ing for the Gods’ which is                                                 especially, the mentoring            lywood bigwigs over ban on                                                 Tweets and legal notices
         used in NYC public schools                                                 she has received from                news channels. The top actors                                              As response to the tweets
         as a pathway for the                                                       Jacques d’Amboise. She               of Tollywood — except Pawan                                                by Pawan Kalyan, manage-
         students to know Indian                                                    has worked in a dance                Kalyan, who has become the                                                 ments of two media houses
         culture. She also created a                                                collaboration with Amar              centrepoint of the issue and                                               issued legal notices to Pawan,
         new production based on                                                    Ramassar, the principal              Balakrishna — held a meeting                                               saying that the Janasena
         Kalidas’ ‘Vikramorvashi-                                                   dancer of the New York               in Annapurna Studios and                                                   Party president is making
         yam’, called ‘The Absent                                                   City Ballet in a pro-                discussed recent develop-                                                  baseless allegations against
         Lover’, that goes on to                                                    gramme called ‘Etudes’.              ments in the industry. It is                                               them. Pawan’s statements are
         win her kudos and many                                                     “Etudes was initiated by             learnt that a section of the   • Fight for right The casting couch   Sri Reddy,   instigating his fans to attack
         awards, including seven                                                    a prestigious Resident               attendees pushed a proposal   issue is unlikely to die down soon           media, they alleged.
         nominations and three                                                      fellowship through the               for a blanket ban of all movie                     who came to               Earlier, Pawan made con-
         awards at META.                                                            Center for Ballet and the            related contents to the three                      limelight when          trovercial comments through
           There was no looking                                                     Arts, NYU. The initial work          news channels, which are   apologetic note through her                     his twitter account. He worte,
         back after that. She began                                                 has been performed in                facing the ire for targeting the  Twitter page).   she stripped in         “If I cannot defend the honour
         creating provocative con-                                                  many venues, including a             film industry.             Her action stirred the   public to expose       of my mother, I better die”.
         temporary work from the traditional.                             week-long residency at the American              Actress Sri Reddy, who   hornet’s nest in the mega                       After the strip protest by Sri
         Significant among them are ‘Drum-  She has worked                College of Greece in Athens, but the full      came to limelight when she   star family, which includes   the casting     Reddy, following which she
         ming a Dream’ for the Chamber Music                              evening work is due to be premiered in         stripped in public to expose   Pawan and his brother and   couch culture,   used an abusive word against
         Society of Lincoln Centre and ‘Savitri’   in a dance             2019,” shares an excited Preeti knowing        the casting couch culture,   former minister Chiran-                       Pawan, these clippings were
         for her own company Thresh. In 2013,   collaboration with        that she is on to something which she          a euphemism, for sexual   jeevi. Claiming he was deeply   for sexual       repeatedly telecast by some
         ‘Savitri’ got nominated to the Meta                              didn’t attempt before.                         harassment in Tollywood,   hurt by Sri Reddy’s abuse                       channels, followers of Pawan
         awards but failed to make the final cut   Amar Ramassar,           It is not just this path-breaking work       has later shifted her focus   involving his mother, Pawan   harassment in   alleged. Subsequently, Pawan
         as the jury was divided on whether it   the principal            but also her recently premiered ‘Stories       on Pawan Kalyan. Referring   alleged that a smear cam-  Tollywood, has     declared an open war against
         was dance or theatre, just the sort of                           by Hand’ — a solo work in collaboration        the Pawan Kalyan as Anna   paign against him was being                     them. He also called for
         problem one can run into by accepting   dancer of the New        with the famous multimedia artist, Paul        ( Brother), she earnestly   orchestrated by a caste lobby,   shifted her focus   boycott of TV9, ABN Andhra
         a fracture between dance and theatre,   York City Ballet         Kaiser, commissioned through a two-            requested him to question   which owns media. However,   on Pawan Kalyan   Jyothy and TV5 who, he al-
         but stoically Preeti says, “I was happy to                       year residency (2015-17) by Bill T Jones’      the people at the helm of the   the media in both the Telugu               leged were making business
         be part of a debate.”             in a programme                 New York Live Arts, and premiered to           industry on her behalf. He in   states, controlled by Kamma                out of nudity and profanity.
           She continued on this trajectory                               great success in November 2017. Preeti         turn advised her to go to the   community.                                 Later, he stated that “tweets
         with ‘Veiled Moon’ a production com-  called ‘Etudes’            Vasudevan is getting noticed as her            police. Infuriated by this, she   Subsequently, Pawan   Andhra Pradesh Chief Minis-  are personal” and they will
         missioned in 2015 by the Metropolitan   that was initiated       years of pushing the boundaries are            slapped herself with shoes in   launched a Twitter war   ter N. Chandrababu Naidu for   never have legal sanctity.
         Museum of Art in New York, which                                 finally bearing the fruit in a demanding       public reportedly,in gesture of  against a few leading vernac-  allegedly ordering the cam-  What would be the next turn
         was based on the poetry of Maha Laqa   by a prestigious          city where daring, drive and determi-          regret for calling him brother.  ular TV channels owned by   paign. He called on the people  in the controversial casting
         Bai Chanda from the 18th century, a   Resident                   nation are the first step to success.          She even went on TV live,   influential businessmen    to boycott channels, who    couch issue is yet to be seen.
         Hyderabad-based Urdu poet, courte-                                                                              abusing him and his mother   in Kamma community and    are in nexus with the
         san, philanthropist and the first female   fellowship                             letters@tehelka.com           (later she had sent out an   he even trained guns at   ruling TDP in AP and op-      letters@tehelka.com



                                          Tehelka / 15 may 2018  62  www.Tehelka.com                                                                      Tehelka / 15 may 2018  63  www.Tehelka.com



   60-62 Column-Arshiya Sethi.indd   4                                                                02/05/18   5:48 PM  63 Casting Couch.indd   3                                                                  02/05/18   5:49 PM
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