Page 65 - English Tehelka Issue 7 - April 15, 2018

• Anushka makes it to theStack MATURE ENTREPRENEUR IS

Forbes Under 30 list Santro: the Car that Built a Company FULL OF GREAT CONCEPTS
Mere planning is not enough. New businesses
By BVR Subbu; Hachette flourish with great ideas, reveals the new book
Burn the Business Plan by Carl Schramm
Anushka Sharma has become the only Bol- There’s no business like the car business! Within months of its
lywood actor to feature in this year’s Forbes launch in late 1998, with every well-known global automobile brand How would you like to get business start-up
‘Asia 30 Under 30’ list, which features 300 jockeying for a foothold in a small-car market almost advice straight from the man who co-founded
young innovators and disruptors across monopolized by Maruti Udyog, Hyundai Motor India’s Global Entrepreneurship Week and Start-up
10 categories who are re-inventing their debut production, the Santro, emerged as a force to America? Well now you can. Carl Schramm, the
industries and driving change across this • Don 3 in the making, reckon with. The first car to be conceptualized and de- man described by The Economist as ‘the evan-
diverse region.. The Pari actress has been Farhan Akhtar says signed for — and then developed and manufactured gelist of Entrepreneurship’, has written a myth-
acknowledged by the Forbes as a youth Filmmaker Farhan Akhtar, in — India, the ‘Sunshine Car’ outshone its competi- busting guide packed with tools and techniques
to help you get your big idea off the ground. It’s
tion in every sphere, winning awards and setting
icon. Forbes wrote, “The 29-year old who recently confirmed that standards in technology, quality and trust that are yet title is Burn the Business Plan.
started out her career as a model in 2007, he is working on the script of to be achieved by any other small car in the Indian Burn the Business Plan punctures the myth of
making her acting debut in 2008 in the Don 3, has rejected rumours market. Over a period of sixteen years it set the record the cool, tech-savvy 20-something entrepreneur
hugely successful Rab Ne Bana Di Jodi, that he would play the role of for the quickest small car brand to go from zero to with nothing to lose and venture capital to burn,
which won her a Filmfare award for Best a police officer in the movie. a million units sold, achieved profitability for Hyundai at unprec- showing that most people who start businesses
Actress.” The description further read, The 44-year-old director edented speed and made an impressive global impact as a ‘made in are juggling careers and mortgages just like you.
“Going on to act in a further 19 films (three hinted that Shah Rukh Khan India’ automobile in markets as diverse as Algeria and Zimbabwe. Burn the Business Plan is written to encour-
of which have not yet been released), Sharma will be in the lead. Akhtar and -------------------------------------------------------------------------- age you to get started. It
Ritesh Sidhwani’s production
also holds social causes dear to heart, ap- company, Excel Entertain- Why Wall Street matterS demystifies the entrepre-
neurial process portrayed
pearing in a ‘Right to Education’ advert ment, owns the rights of the By William D Cohan; Penguin Random House on television shows like
released by the Indian government.” The Amitabh Bachchan-starrer Dragon’s Den.
Bollywood actress, who is currently shoot- 1978 film Don. Last year, Maybe you think the banks should be broken up and the bankers It doesn’t rely on largely
ing for Sui Dhaaga, started out her career Sidhwani said the team had should be held accountable for the financial crisis in 2008. Maybe irrelevant stories of over-
as a model in 2007. She has acted in movies started working on the script. you hate the greed of Wall Street but know that it’s important to the valued tech start-ups, nor
like Band Baaja Baaraat, Jab Tak Hai Jaan, It is unclear whether Akhtar, proper functioning of the world economy. Maybe you does it build on the largely
who directed the first two
PK, Bombay Velvet, Dil Dhadakne Do, Ae films, will be back at the don’t really understand Wall Street, and phrases such mistaken narrative of a
Dil Hai Mushkil and Jab Harry Met Sejal. helms again. It was rumoured as “credit default swap” make your eyes glaze over. linear path from cold start
to great success that is the
As a producer, Anushka, the wife of ace that Deepika Padukone Maybe you are utterly confused by the fact that after essence of business
attacking Wall Street mercilessly during his cam-
cricketer Virat Kohli, has made films like would replace Priyanka paign, Donald Trump has surrounded himself with planning, as taught in
NH10, Phillauri and Pari under her ban- Chopra — who played a cop, Wall Street veterans. But if you like your smart phone universities.
ner Clean Slate Films. She starred in all Roma, in the first two films of or your widescreen TV, your car or your morning ba- This is the guide to
three films herself. the franchise. con, your pension or your 401(k), then — whether you starting and running a business that will actually
know it or not — you are a fan of Wall Street. William work for the rest of us.
D. Cohan is no knee-jerk advocate for Wall Street and Burn the Business Plan is for regular people
the big banks. who just want practical, real-world advice on
---------------------------------------------------------- how to start and run a successful business. It
My bucket list shows you how to avoid the common mistakes
• DATING BEFORE DIVORCE triCkSter and what you need to do to put your enterprise
on track for success.
By Vinaya Bhagat; Harper Black
AngelinA, who is yet to split with BrAd pitt, is dAting reAlty Agent is constantly The book recognises that the “mature entre-
Hollywood star Angelina Jolie is reportedly changing’ When she loses her parents in an accident, Diya Mathur’s world preneur” is a significant element in the start-up
dating a real estate agent. According to En- collapses around her. As far as she knows, she’s alone in the world world.
tertainment Tonight, Jolie’s ex Brad Pitt, who now — till a mysterious letter arrives from India. Suddenly, Diya has The author establishes the fact that a big
she has yet to finalise her divorce with after a a chance to be part of a family again. But moving from Boston to company can operate as a “de facto” school in
2016 split, is also quietly dating around. “It’s India also brings Diya closer to the place where the which an aspiring entrepreneur can learn about
not serious. Brad and Angie are both very horror of the Chakwa — the Master Trickster — first the various facets of the actual market ahead of
secretive about their dating life. Angie has started. As bodies and tragedies pile up around handing out their innovation.
told some friends she isn’t ready to date, but her, Diya’s belief in the urban myth of the Chakwa A successful entrepreneur charts a different
she has been seeing a handsome, older-look- increases. Will the monster that ruined her parents’ path with innovative ideas that even dismiss the
ing man who is a real estate agent. He isn’t a life now destroy Diya’s happiness? Or will she manage popular myth-making stories of the entrepre-
celebrity or high profile in any way,” a source to defeat him at his own game? With the help of her neurs of Silicon valley.
said. The source also said that a Brangelina newly-discovered friends and family, Diya must fight New businesses flourish with great ideas, not
reconciliation is not happening, “People talk not just the monster in her nightmares but also make merely planning a business. As the author puts
about them reuniting, but it will never Madhuri Dixit-Nene sense of a fast-unravelling web of lies that makes up it: “If you have already written a business plan,
• Old is gold Angelina sees older-looking man happen,” the source said. (In an interview) her life. take my advice: Burn it!”

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