Page 64 - English Tehelka Issue 7 - April 15, 2018
P. 64

• Anushka makes it to                                                               theStack                                                   MATURE ENTREPRENEUR IS

                                 Forbes Under 30 list                                                                Santro: the Car that Built a Company                       FULL OF GREAT CONCEPTS
                                                                                                                                                                                 Mere planning is not enough. New businesses
                                                                                                                     By BVR Subbu; Hachette                                      flourish with great ideas, reveals the new book
                                                                                                                                                                                 Burn the Business Plan by Carl Schramm
                                     Anushka Sharma has become the only Bol-                                         There’s no business like the car business! Within months of its
                                      lywood actor to feature in this year’s Forbes                                  launch in late 1998, with every well-known global automobile brand   How would you like to get business start-up
                                      ‘Asia 30 Under 30’ list, which features 300                                    jockeying for a foothold in a small-car market almost       advice straight from the man who co-founded
                                       young innovators and disruptors across                                        monopolized by Maruti Udyog, Hyundai Motor India’s          Global Entrepreneurship Week and Start-up
                                       10 categories who are re-inventing their                                      debut production, the Santro, emerged as a force to         America? Well now you can. Carl Schramm, the
                                       industries and driving change across this    • Don 3 in the making,           reckon with. The first car to be conceptualized and de-     man described by The Economist as ‘the evan-
                                       diverse region.. The Pari actress has been   Farhan Akhtar says               signed for — and then developed and manufactured            gelist of Entrepreneurship’, has written a myth-
                                       acknowledged by the Forbes as a youth        Filmmaker Farhan Akhtar,         in — India, the ‘Sunshine Car’ outshone its competi-        busting guide packed with tools and techniques
                                                                                                                                                                                 to help you get your big idea off the ground. It’s
                                                                                                                     tion in every sphere, winning awards and setting
                                       icon. Forbes wrote, “The 29-year old         who recently confirmed that      standards in technology, quality and trust that are yet     title is Burn the Business Plan.
                                       started out her career as a model in 2007,   he is working on the script of   to be achieved by any other small car in the Indian           Burn the Business Plan punctures the myth of
                                       making her acting debut in 2008 in the       Don 3, has rejected rumours      market. Over a period of sixteen years it set the record    the cool, tech-savvy 20-something entrepreneur
                                       hugely successful Rab Ne Bana Di Jodi,       that he would play the role of   for the quickest small car brand to go from zero to         with nothing to lose and venture capital to burn,
                                       which won her a Filmfare award for Best      a police officer in the movie.   a million units sold, achieved profitability for Hyundai at unprec-  showing that most people who start businesses
                                       Actress.” The description further read,      The 44-year-old director         edented speed and made an impressive global impact as a ‘made in   are juggling careers and mortgages just like you.
                                      “Going on to act in a further 19 films (three   hinted that Shah Rukh Khan     India’ automobile in markets as diverse as Algeria and Zimbabwe.   Burn the Business Plan is written to encour-
                                     of which have not yet been released), Sharma   will be in the lead. Akhtar and   --------------------------------------------------------------------------  age you to get started. It
                                                                                    Ritesh Sidhwani’s production
                                     also holds social causes dear to heart, ap-    company, Excel Entertain-        Why Wall Street matterS                                     demystifies the entrepre-
                                                                                                                                                                                 neurial process portrayed
                                     pearing in a ‘Right to Education’ advert       ment, owns the rights of the     By William D Cohan; Penguin Random House                    on television shows like
                                     released by the Indian government.” The        Amitabh Bachchan-starrer                                                                     Dragon’s Den.
                                     Bollywood actress, who is currently shoot-     1978 film Don. Last year,        Maybe you think the banks should be broken up and the bankers   It doesn’t rely on largely
                                      ing for Sui Dhaaga, started out her career    Sidhwani said the team had       should be held accountable for the financial crisis in 2008. Maybe   irrelevant stories of over-
                                      as a model in 2007. She has acted in movies   started working on the script.   you hate the greed of Wall Street but know that it’s important to the   valued tech start-ups, nor
                                      like Band Baaja Baaraat, Jab Tak Hai Jaan,    It is unclear whether Akhtar,    proper functioning of the world economy. Maybe you          does it build on the largely
                                                                                    who directed the first two
                                      PK, Bombay Velvet, Dil Dhadakne Do, Ae        films, will be back at the       don’t really understand Wall Street, and phrases such       mistaken narrative of a
                                       Dil Hai Mushkil and Jab Harry Met Sejal.     helms again. It was rumoured     as “credit default swap” make your eyes glaze over.         linear path from cold start
                                                                                                                                                                                 to great success that is the
                                       As a producer, Anushka, the wife of ace      that Deepika Padukone            Maybe you are utterly confused by the fact that after       essence of business
                                                                                                                     attacking Wall Street mercilessly during his cam-
                                        cricketer Virat Kohli, has made films like   would replace Priyanka          paign, Donald Trump has surrounded himself with             planning, as taught in
                                        NH10, Phillauri and Pari under her ban-     Chopra — who played a cop,       Wall Street veterans. But if you like your smart phone      universities.
                                        ner Clean Slate Films. She starred in all   Roma, in the first two films of   or your widescreen TV, your car or your morning ba-          This is the guide to
                                         three films herself.                       the franchise.                   con, your pension or your 401(k), then — whether you        starting and running a business that will actually
                                                                                                                     know it or not — you are a fan of Wall Street. William      work for the rest of us.
                                                                                                                     D. Cohan is no knee-jerk advocate for Wall Street and         Burn the Business Plan is for regular people
                                                                                                                     the big banks.                                              who just want practical, real-world advice on
                                                                                                                     ----------------------------------------------------------  how to start and run a successful business. It
                                                                                       My bucket list                                                                            shows you how to avoid the common mistakes
                     • DATING BEFORE DIVORCE                                                                         triCkSter                                                   and what you need to do to put your enterprise
                                                                                                                                                                                 on track for success.
                                                                                                                     By Vinaya Bhagat; Harper Black
                AngelinA, who is yet to split with BrAd pitt, is dAting reAlty Agent   is constantly                                                                               The book recognises that the “mature entre-
                                         Hollywood star Angelina Jolie is reportedly   changing’                     When she loses her parents in an accident, Diya Mathur’s world   preneur” is a significant element in the start-up
                                         dating a real estate agent. According to En-                                collapses around her. As far as she knows, she’s alone in the world   world.
                                        tertainment Tonight, Jolie’s ex Brad Pitt, who                               now — till a mysterious letter arrives from India. Suddenly, Diya has   The author establishes the fact that a big
                                        she has yet to finalise her divorce with after a                             a chance to be part of a family again. But moving from  Boston to   company can operate as a “de facto” school in
                                         2016 split, is also quietly dating around. “It’s                            India also brings Diya closer to the place where the        which an aspiring entrepreneur can learn about
                                          not serious. Brad and Angie are both very                                  horror of the Chakwa — the Master Trickster — first         the various facets of the actual market ahead of
                                          secretive about their dating life. Angie has                               started. As bodies and tragedies pile up around             handing out their innovation.
                                         told some friends she isn’t ready to date, but                              her, Diya’s belief in the urban myth of the Chakwa            A successful entrepreneur charts a different
                                         she has been seeing a handsome, older-look-                                 increases. Will the monster that ruined her parents’        path with innovative ideas that even dismiss the
                                         ing man who is a real estate agent. He isn’t a                              life now destroy Diya’s happiness? Or will she manage       popular myth-making stories of the entrepre-
                                         celebrity or high profile in any way,” a source                             to defeat him at his own game? With the help of her         neurs of Silicon valley.
                                         said. The source also said that a Brangelina                                newly-discovered friends and family, Diya must fight          New businesses flourish with great ideas, not
                                         reconciliation is not happening, “People talk                               not just the monster in her nightmares but also make        merely planning a business. As the author puts
                                           about them reuniting, but it will never    Madhuri Dixit-Nene             sense of a fast-unravelling web of lies that makes up       it: “If you have already written a business plan,
      • Old is gold Angelina sees older-looking man  happen,”  the source said.           (In an interview)          her life.                                                   take my advice: Burn it!”



                                         Tehelka / 15 april 2018  64  www.Tehelka.com                                                                    Tehelka / 15 april 2018  65  www.Tehelka.com



   64 VanityFair.indd   2                                                                             30/03/18   3:33 PM  65 Stack&BookReview.indd   3                                                               30/03/18   3:34 PM
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