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          20 for every 25 extra channels. For    roll out awareness programmes on so-  (SD) channels and  20 for the next 25
         instance, if you pay  150, excluding GST,   cial media as well as advertise about the   SD channels.
         you get access to 125 channels.  same.                              However, as per a CRISIL report,
           With this, the Telecom Regulatory   Additionally, TRAI also clarified that   TRAI’s new regime is likely to cost a
         Authority of India’s new regulatory   network capacity fee (NCF) is not man-  customer more than what they were
         regime for cable operators and DTH   datory for subscribers with multiple   paying earlier. According to the report,
         companies has come into play from the   connections. It also clarified that the   the monthly bill can go up 25 per cent
         month of February 2019. The new rules   regulation also provides a capping of    from  230-240 to  300 for consum-
         seek to make it easier for customers   130 as NCF for 100 standard definitions   ers who will subscribe to the top ten
         to choose what they wish to watch on
         television, and pay only for the chan-
         nels that they prefer, rather than be
         bound by packs decided by the cable
         operator or DTH company. It also
         appears that despite TRAI’s directive
         of a smooth rollout, some customers of
         Airtel DTH did face a black out of their
         TV channels. It is learnt that the cost of
         paid channels will be extra in your bill.
         It will be  130 (NCF) + price of paid chan-
         nels + 18 per cent GST.
           Switching from the earlier modes
         to the new tariff guidelines by Telecom
         Regulatory Authority of India (TRAI)
         has not been an easy affair for the cus-
         tomers and service providers. However,
         TRAI has said that the move to the new
         mode is halfway through with 90 mil-
         lion homes — 65 million cable TV and
         25 million DTH users — registering
         their choice with the operators.
           The new tariff regime was imple-
         mented on February 1, before which
         the regulators had urged subscribers
         to take their pick of the channels on
         offer. The new tariff regime has been
         brought about with an intention of
         reducing subscription bills for TV and
         DTH connections. However, consumers
         are still splitting hairs on whether that
         has been fulfilled.              Though the new                  channels in terms of viewership. If one
           “Out of the total 170 million  TV   framework, as per          chooses the top five channels, then the
         homes (which includes 70 million                                 bill would be less.
         DTH homes and 100 million cable TV   TRAI, enables the              You will have the option of choosing
         homes), about 90 million homes have   subscribers to pay         HD or SD channel when creating your
         already registered their choice with                             pack. However one HD channel will
         the operators, which is a big number.   for what they wish       count as 2 SD channels in your pack.
         According to TRAI’s new rules, sub-  to view but                 So if you have chosen 10 HD channels
         scribers will have to choose their own                           in your list of 100, then it will actually
         monthly channels or packs. It has not   ‘non-exercise of the     be 80 channels, because 10HD=20SD
         been a seamless process as it left a lot   option’ should not    channels. Eventually a subscriber ends
         of people wondering how to make the                              up paying more than what he or she
         switch, or what the selection process is   create them any       has currently been paying.
         or the amount that’s required to be paid.
         The regulator then said that they would   inconvenience                           letters@tehelka.com



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