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theStack Cook makes apple a

suCCess without jobs
Around the World in 80 trAins In his new book, Journalist Leander Kahney reveals
By Monisha Rajesh; Bloomsbury; 599; 326pp how CEO Tim Cook has led Apple to astronomical
success after the death of Steve Jobs in 2011.
After her book “Around India in 80 Trains”, author Monisha Rajesh
has turned to world travel, which she shares with us in a new book The deaTh of STeve JobS left a gaping void at one
called Around the World in 80 Trains. After quitting of the most innovative companies of all time. Jobs
her job in 2015, she carefully plotted a route that wasn’t merely Apple’s iconic founder and CEO; he was
would cover 45,000 miles — almost twice the circum- the living embodiment of a global megabrand. It was
ference of the earth — coasting along the world’s hard to imagine that anyone could fill his shoes —
most remarkable railways; from the cloud-skimming especially not Tim Cook, the intensely private execu-
heights of Tibet’s Qinghai railway to silk-sheeted tive who many thought of as Apple’s “operations
splendour on the Venice Simplon-Orient-Express. drone.”
Packing up her rucksack — and her fiance, Jem — But seven years later, as journalist Leander Kahney
Monisha embarked on an unforgettable adventure reveals in this definitive book Tim Cook: The Genius
that took her from London’s St Pancras station to the Who Took Apple to the Next Level, things at Apple
vast expanses of Russia and Mongolia, North Korea, couldn’t be better. Its stock has nearly tripled, making
Canada, Kazakhstan, and beyond. it the world’s first trillion dollar company.
-------------------------------------------------------------------------- Under Cook’s principled leadership, Apple is
pushing hard into renewable energy, labor and
Journeys - A Poet’s diAry environmentally-friendly sup-
Edited by Krishna Ramanujan & Guillermo Rodríguez; Penguin ply chains, user privacy, and
highly-recyclable products.
The hitherto unpublished personal diaries and journals of late poet- From the massive growth of
scholar A K Ramanujan, who wrote in both English and Kannada, the iPhone to lesser-known
have been published as a book. Edited by his son Krishna Ramanu- victories like the Apple Watch,
jan and Guillermo Rodriguez, an active promoter of Indo-Spanish Cook is leading Apple to a new
cultural relations, the book Journeys: A Poet’s Diary era of success.
includes accounts from his travels, his thoughts on Drawing on access with
writing, many improvised as well as early poetry several Apple insiders, Kahney
drafts, and dreams. As per the introduction penned tells in his Penguin-published
by Rodriguez, the book brings together a selection book the inspiring story of
of the unpublished diaries that trace Ramanujan’s how one man attempted to
‘journey’ — in his own voice — as a writer and poet, replace someone irreplacable,
and his maturing as a unique intellectual luminary. and--through strong, humane
The title comes complete with a foreword by film-the- leadership, supply chain
atre personality Girish Karnad and opens a window savvy, and a commitment to his values — succeeded
to the author’s innermost thoughts and his creative more than anyone had thought possible. Considered
process. a “colourless, unimaginable drone,” Cook who joined
------------------------------------------------------------------------- Apple at age 37 in 1998 had none of the charisma
and driving personality of his former boss who was
100 dAys to A younger BrAin beloved and immortalized.
By Dr Sabina Brennan; Hachette India; 499; 296pp Kahney, in his book, takes a deep dive into how
Cook turned a company that was near bankruptcy
One day, one exercise at a time, this new book coaches you to amid low employee morale into the world’s first
maximise your memory, boost your brain’s health and defy demen- firm that touched $1-trillion mark last year. Born on
tia. Packed with essential information needed to empower you November 1, 1960, Cook made this possible with his
to make informed choices everyday about your sleeping, eating unique set of strengths, which Jobs identified and
and lifestyle habits that will benefit all aspects of your life from made him the Apple CEO on August 24, 2011.
work to relationships and achieving your personal Tim Cook’s first keynote after Jobs’ death where
goals, this motivating book contends that compli- he introduced the iPad 3 and an updated Apple TV
cated neuroscience is not needed to look after your in March 2012 lacked charisma. But Cook was up to
brain, inspiring you to do at least one small thing something really big — taking manufacturing out
every day to radically improve your brain’s health. from the US to Chinese factories. “Hon Hai Precision
Authored by a research psychologist and neuro- Industry Company Limited, better known as Foxconn,
science expert, it is not just a read-only book, but came to define manufacturing in the Cook era,” says
allows you do chart your sleep, stress, mental, social, the author. Apple Watch was the first major product
heart-health, physical activity, attitude, and brain under Cook’s direction with no inputs from Jobs. Cook
health profiles through interesting exercises and always took a strong position on privacy which made
questionnaires. him a darling among the Apple users.

Tehelka / 15 may 2019 65 www.Tehelka.com