UpUrFit, a Mumbai-India based company that is disrupting the sports and fitness market space through its innovative topical solutions for sports related pain, discomfort and hygiene has partnered with FC Goa from the Indian Super League (ISL)-India’s largest football league and the second largest Indian sports league overall after IPL, to propel the new category creation of Sports and Fitness Hygiene in India. With this partnership, UpUrFit has now became the first brand in the sports and fitness topical solutions segment to partner with 2 out of the top 3 Indian Super League (ISL) teams from last season-Mumbai City FC-title holders and FC Goa, the second runners up. UpUrFit is already chosen to be the Official Pain Relief and Recovery partner with Mumbai City FC and now holds the status of the Official Sports Hygiene and Sun Care Partner to FC Goa. FC Goa is co-owned by Virat Kohli, Jaydev Tandon and Akshay Tandon.
The association is specific to the sports hygiene portfolio from UpUrFit which includes innovative products like Body and Face Wipes, Shampoo Wipes and Epsom Salt Infused Body Wash.
Munish Vig, Co-founder of UpUrFit, expressed his enthusiasm for the partnership, stating, “My co-founder Vikram Gunjal and I are proud to partner with FC Goa, a club that embodies excellence and the relentless pursuit of success. The Gaurs, as we call them fondly, are the first team to represent India at the AFC Champions League. They have developed a path-breaking ecosystem of nurturing young talent. Their razor-sharp focus in evolving the sport motivates us to partner with them in bringing and furthering the category of Sports Hygiene for the first time in India.”
Commenting on UpUrFit’s partnership with FC Goa, their CEO, Ravi Puskur said, “We are excited to welcome UpUrFit to the FC Goa family as our Official Sports Hygiene and Sun Care Partner. Player health and well-being are at the forefront of our priorities, and with UpUrFit’s innovative range of products, we are confident that our players will receive the best-in-class sports hygiene and sun protection solutions during their intense practice sessions, matches and post-match recovery.”
