The man who makes soap froth

For the last decade, scriptwriter Rajesh Joshi  has written India’s most popular television shows. He tells  Aastha Atray Banan how his work will change the world

Photo: MS Gopal

IN 2001, writer Rajesh Joshi killed Mihir Virani in Kyunki Saas Bhi Kabhi Bahu Thi. Housewives across the country cried rivers. Amar Upadhyay, the actor who played Mihir, was flooded with calls checking if he was alive. “I found Amar standing at my door. He said, ‘Look at the way India has reacted,’” remembers Joshi. Voila, Joshi invented the reincarnation formula! “We brought Mihir back,” he says, knowing his decision marked the genesis of the Great Indian Soap. Joshi was no one-hit wonder. He then wrote Kasautii Zindagii Kay, Kkusum, Koi Apna Sa and Bandini, and today, writes the reigning winner — Pavitra Rishta, Balaji’s trump card on Zee TV.
Sitting in his Kandivili home in a leather recliner against the background of a wooden Ajanta-Elloraesque mural, Joshi has an air of knowing amusement. With Pavitra Rishta, Joshi has once again set new rules. Gone are the opulent settings. Inspired by his chawl days in Bhuleshwar, the story is about the undying love of a poor couple sans the jhataak clothes and rich families. With a TRP of 6.1, highest among all soaps, the show has turned its protagonists into small screen’s Ranbir Kapoor and Katrina Kaif.
Joshi, 50, hadn’t even imagined he would end up writing. Son of Mansukh Joshi, who co-founded the Indian National Theatre, he says, “The atmosphere was there, but I ended up working with a pharma company.” And then in August 1999, a car accident confined him to bed for three months. But life was to change soon. Before he knew it, he was writing Kyunki… “Vipul Mehta, who co-wrote Kyunki… with me, suggested I try my hand at writing. I didn’t have anything to do, so I said okay. I decided I would continue writing if it worked. The gamble paid off,” he says.
It’s easy to see why it did. Joshi is a writer who believes in a simple diktat: write what and who you know about. There are joint families, similar to his own Gujarati background, and his central women figures — mild yet strong, strict yet loving — are much like his own mother and wife. “My mother was the matriarch of the family. She had a rough hand with us but loved us too. I used to trust her instincts when I was younger, now I trust my wife’s. I usually do what she says,” he smiles. “And it’s obvious that my characters are like them — the VIPs.” And surprisingly progressive for Indian entertainment as they have taken harsh decisions. “People need jerks in a story that may not always be appreciated. But writers need resistance. In Pavitra…, the duo get married, divorced and marry again. A character gets an abortion as she would rather choose her career. I keep up with the times.”
But that’s where a paradox creeps in and suddenly, Joshi appears like an onion without a skin. Though he admires the ambitious middle-class woman as she exists today, he wishes she would imbibe the “ideal bahu” traits from his Tulsi or Archana. So is he just making them progressive to cash in on the “scandal”? “My characters tell their own truth,” he says. And just before you start changing your opinion of him, Joshi adds, “I mean they can be both modern and traditional.” What could also be working for Joshi’s stories is the thin line his characters tread between good and bad. “No one is bad. Only situations make them bad. Take the character of Ajit, Manav’s sister’s husband in Pavitra… He rapes Manav’s sister and marries her. But when he loses all his money, he realises his wife is important to him,” says Joshi.

‘Like my shows, my family too lives by a strict moral code. If my son enters a live-in relationship, I will disown him,’ says Joshi

It is at this moment that his 22-year-old son enters the room, and the father in Joshi takes over. He gives him cash and tells him to go and have a good time. Once he leaves, Joshi muses, “I set a strict code of morals for my family. If my son ever entered into a live-in relationship, I would disown him because he is not committing to the girl,” he says, “My wife married me when I used to earn Rs. 60 a month, and now it’s six figures. She is my heart and soul. I want my son to feel like that about someone.”
Along with relationships, Joshi’s soaps revolve around two important pillars — karma and the belief in God. But here he surprises us again. Joshi hasn’t been to a temple for months now. “God is everywhere. When you ask your mother to bless you, she becomes God. And karma is obvious, right? I experience it every day. I borrowed some money from a person a few years ago and forgot to return it. Just recently, I paid him five times that figure!”
The ‘Rajuisms’ are indeed believable. After all, his success is for everyone to gauge. Even his actors, who have now become stars, thank him. Ankita Lokhande, who plays Archana in Pavitra…, gushes, “I walk on the road and people recognise me as Archana.” Her co-star, Sushant Singh Rajput, says, “Playing Manav is a yardstick. I suffer from Manav hangover all day.” Ironically, he was recently caught in a brawl in Mumbai that ended with newspaper headlines claiming he was nothing like the real Manav.
This begs a question. How does Ekta Kapoor, the bold in-your-face woman that we have heard about, agree with all that Archana and Joshi’s other heroines stand for? How does the master producer (she describes Joshi as “one of the best writers on television. It’s like what’s happening in the show is happening in people’s lives”) get convinced that Joshi’s self-sacrificing characters will work with India’s increasingly cynical audiences? “Ekta knows women have many shades. She may be nothing like Archana but she knows that Archanas exist. Her observation of the middle-class is astute. She is a businesswoman, so she needs to be strong. But Archana can be milder,” says Joshi.
The writer has now turned producer for Zee’s brand new entrant, Sanskaar Lakshmi — a tale of a village belle who moves to Mumbai with her rich husband’s family, and will now instill sanskaar in each member. If it sounds a bit too much like a rehashed Kyunki…,Joshi doesn’t care. He says, “I want to prove that even a girl wearing jeans has morals. That’s because having sanskaar doesn’t mean she covers her head. It means keeping everyone happy. Like my other shows, this too will soon change the world!”
Banan is Senior Correspondent, Mumbai with Tehelka
aastha@tehelka.com

Caught in the quicksand

Ramdas Ghadegaonkar, 43, NANDED, MAHARASHTRA
Murdered for: Exposing a sand mafia case
Aastha Atray Banan
IN NANDED, contractors from the ‘sand mafia’ were illegally mining sand. It was then that Ramdas Ghadegaonkar filed a police complaint that went unnoticed. This was followed by an RTI application that finally forced the district administration to act. It is believed the contractors had to pay 15 lakh in penalty. As for Ghadegaonkar, he was found dead in a ditch. The police claimed it was an accident. Rumours have it that he was stoned to death. As his 14-year old son Raju says, Ramdas just wanted to help people.

Vote hero

Hari Prasad, 42, Hyderabad
TARGETED FOR: Exposing loopholes in the EVMs
Aastha Atray Banan
PRASAD HAD made a video along with researchers from Michigan that revealed how Electronic Voting Machines could be tampered with. He also suggested corrective measures to the Election Commission. The wisdom, however, came at a price. In August 2010, he was accused of stealing an EVM and kept in police custody for eight days. ML Tahiliani, the judge who heard his case, says the government seemed more interested in apprehending Prasad than solving the EVM issue. Call it irony, Prasad still dreams of free and fair elections.

The bloodbath Mumbai loves

Aastha Atray Banan visits the city’s latest fight club

Photos: MS Gopal

THE SMOKING AREA outside Studio No 9 of Famous Studios in Mumbai was rife with strange conversations. “Why didn’t he just finish him off?”, “Oh, I felt sorry for the bloke who was bleeding”, “The girl with the plaque cards was hot!”, “No, she could have been way hotter.”
Behind the doors, though, there was no scope for conversation. Loud pumping music and a crowd that was going “oooohhhh”, “yes, yes, yes” along with sounds of some groans and “ewws” gave one a feeling that something out of the ordinary was going on.
And no, there wasn’t a porn movie on! Instead, there were two fighters pounding each other in a ring surrounded by 400 Mumbaikars who could have looked more at home in any of the city’s expensive clubs, or at the Canadian rock singer Bryan Adams concert just a few kilometres away.
But instead they were here, at the Full Contact Championships, organised by Prashant Kumar, the co-founder of Full Contact Entertainment Private Limited. An adman by profession but a mixed martial arts (MMA) exponent for 20 years now, Kumar believes such fight nights will change the way Mumbai sees entertainment.
“It’s such a common thing in the United States. But in India, even MMA is still a fledgling sport. I bring fighters from all over India — from places such as Sangli or Haryana. Here, they are pitted against fighters who are trained in something completely different from them. So a judo expert will fight a kickboxing expert. They get recognition, they get money — it’s a win-win situation,” says Kumar.
He is also quick to point out that the freestyle form is far safer than even boxing. “More people die during boxing. There have been no deaths due to MMA. And I think such events just give these fighters more hope that they can make it. Look at how the crowd reacts.”
Lords of the Ring The crowd had families, couples, kids and young people applauding every bit of the gruesome fight

The well-dressed, well-heeled crowd did seem to be getting the hang of it — thanks to the food counter, the DJ who just would not give up, the freedom to bring your own booze, and then the freedom to boo or cheer your favourite guy in the ring.
Inside the ring, the action was not limited to the fighting — there was a miniskirt-wearing blonde who walked out with plaques signalling rounds 1, 2 and 3, and a mad hatter MC who kept the madness going with some funny and some seriously unfunny one-liners.
Twenty-seven-year-old Ratan Ginwalla, who heads an advertising agency in Juhu, had come to the event with a bunch of colleagues and was surprised at the ‘underground’ feel. “I have seen professional fights in Vegas and to have it in Mumbai is simply out of the world. The first few rounds were a bit thanda (dull), as I think the fighters were not getting too violent. But when the bloodbath began, it was fun. The men were going “kill him, kill him” and the women cringing. I would give up a night at a club any Saturday for this.”
We do not know which women Ginwalla was looking at because not all of them were cringing. Shalu Wadhwa, who works for the event management company Wizcraft, says, “I got some booze and it was rocking!”
Wadhwa had been unsure about attending what she described as “a guy thing”. But once she got here, she lost herself in the action. “The crowd was so good. And the blood didn’t turn me off. Don’t we see worse on television? It’s such an alternate entertainment experience. Mumbai needs it. My only grudge? Why don’t the fighters look like Brad Pitt or Edward Norton?”
THE FIGHTERS may not have even seen Fight Club — the movie Wadhwa is referring to Aslam Nabilal Nadaf, 23, is one of the fighters. He is a BCom student from Sangli, and he assures us he is just doing it for the rush. “It’s so different, and the audience makes it electric. Maza aata hai (I have fun),” he says just before stepping into the ring. But Aslam didn’t get to feel the rush for too long. His shoulder got dislocated in the first five minutes and he tapped out of the bout.
Businessman Nirav Shah who got his 11-year-old son to the fight was glad for all the drama. “That’s what makes it fun. It’s a sport as well and it’s great to encourage it. I was not sure my son would like it, but now he wants to bring all his friends along next time. And it’s not bad for him — kids today know everything.”

Shalu Wadhwa had been unsure about attending what she described as a guy thing. But once she got there, she lost herself in the action

It was a unique night. A crowd that included families, couples, kids and a smattering of expats, all got together to drink, eat and enjoy watching a sport that many would consider brutal.
Was it a hit just because Mumbaikars are starved of live events that excite the senses, or does an event like this feed the sadistic sides of our personalities?
Private investor Tarbir Shahpuri, 28, does not care why but is just glad he was there. “It’s not about the fights, it’s about the experience of feeling like you are doing something different. Thanks to the 500 entry, the people you did it with were also sophisticated,” he grins, adding, “But most of all, it was an intense event. And god knows, Mumbai needs the intensity.”
aastha@tehelka.com

Anish Kapoor goes to Dharavi

Why are children from the slum creating their version of the sculptor’s popular work, asks Aastha Atray Banan

Photo: MS Gopal

WHEN THREE NEW YORK-BASED artists — Alex White Mazzarella, Casey Nolan and Dutch photographer Arne De Knegt — escorted a bunch of slum kids from one of Dharavi’s many NGOS to Anish Kapoor’s show at Mehboob Studios in December 2010, little did they know the trip would inspire a work of art. The trio discovered the canisters used to store the wax used by Kapoor in his work Shooting Into The Corner were being sent to Dharavi to be recycled. Later, the artists got the children to recreate the work. The result is an installation, a sheet of tin standing proud with splotches of red wax, which is part of the exhibition, Artefacting Mumbai. Other works include a collage of passport pictures of various residents of Asia’s largest slum, a small house made of plastic water bottles, a selection of photographs threaded together on a string and a ‘beehive’ made of used cans of paint that resound with the buzzing of bees, all exhibited at Dharavi’s 13th Compound. “We wanted to show Dharavi’s humanity, not poverty,” says Nolan. “And it has been a great experience. We have made new friends, and the residents have been immensely supportive. We have made a video of the whole experience and this will be exhibited in New York once we leave.” It is a different matter then that a befuddled housewife could be heard wondering, “Why are these people here?” or a paanwala ruing, “These guys have not even left us any place to pee.” The artists may go back with a new-found respect for India’s poor and their resilience, but it’s difficult to say how much the residents of the slum really felt part of it.

Retelling the retro lies

Graphic novelist Sarnath Banerjee and musician Ashutosh Pathak bring an unusual show to Mumbai’s Blue Frog studios, says Aastha Atray Banan

Photo: MS Gopal

IF GRAPHIC ARTIST Sarnath Banerjee is to be believed, then his collaboration with musician Ashutosh Pathak will affect your mind in the same way pot does. “It should take you to places. It will open your mind, and you will see things so much more clearly,” he says in all seriousness, and then laughs out, “or it may just make you remember the year you flunked in mathematics.” The Psychic Plumber and Other Lies, which features graphic prints made by Banerjee and is set to music by Pathak, is a nostalgic one. Watch the tale of a sexually active girl and her panties culminate in a disappointing threesome or a bunch of elderly “Madrasis” headed for a vacation only to return with one of them dead. “A Vicco advertisement can take you back in time. This exhibition will remind you of the 1970s through objects or memories that belong to that time,” says Banerjee.
As one walks around Mumbai’s Blue Frog studios, where the exhibition is being held solely to leave the “conventional art space”, you may feel you’re watching a Hrishikesh Mukherjee movie. The characters are middle-class Indians, and the situations commonplace. The music, which is a combination of world, Indian and retro grooves, gives a sense that the images are moving. “Men usually discover women, Ashu discovered jingles,” pokes Banerjee, as Pathak explains, “There’s an image of the aam aadmi who goes to a government job and is asked to do random tasks by a boss who sits on two cushions to look big. So the music had the sounds of typewriters and computers interwoven, to explain his dilemma of being stuck between two worlds.”
Along with reminding us of the 1970s, the prints and the music are poignant, yet happy. “This has been a constant with my work — comedy and tragedy are closely linked. The series about the Madrasis who go on a trip when one of them has a heart attack is one of them. They buy identical golf hats, and the last print shows them carrying a lone cap along. These emotions are interconnected,” says Banerjee, “and the music will take you to Chennai right away.”
Curator Srila Chatterjee points out, “Such collaboration is rare as most artists don’t want to leave their comfort zones. But Sarnath is capable of doing anything, and Ashutosh doesn’t even know what a box is.” Filmmaker Sunhil Sippy offers his approval, saying, “The best thing about the show was its interactive nature. I mean you are in Blue Frog, which is a sound studio, watching a show and listening to music set to it. It’s rare when an audience can get involved in art.”
The exhibition is on till 28 February. As one gazes at the print of a young man staring despondently at a pair of panties that belong to a girl and hear a 1960sinspired ditty, “Come into my party, come and take a look inside, come and take what you like,” you will be filled with the kind of desire you had when you were 19. Caution is advised.
aastha@tehelka.com

Inspirations: Ferdinand Rodricks, 49

Photo: Ms Gopal

Mumbai, Maharashtra

Auto Innovator

By Aastha Atray Banan
Mumbaikar Ferdinand Rodricks has a clear mantra — every man should own his independence, and should not have to depend on anybody or anything. Little wonder then that the 49-year-old is dedicating his life to helping disabled people achieve the kind of mobility that most of us take for granted — drive a car. “Just because one does not have arms or legs does not mean he or she needs to depend on someone else to get around,” says Rodricks. The innovative automobile engineer embarked on his noble mission 25 years ago when he modified a car for a friend who had lost both his limbs in an accident. He first devised a hoist to get his friend into the car without difficulty. Once in the driver’s seat, his friend could hand operate the brake, accelerator and clutch. He has modified around 1,000 cars since. Rodricks has even devised a hoist to transfer paraplegics from their wheelchairs into the swimming pool — a device that is being used by the Paraplegic Rehabilitation Centre in Pune for its hydrotherapy sessions. “Besides driving safety and comfort, it’s about mobility with dignity,” he explains matter-of-factly.
RODRICKS MAY BE REACHED AT +91 98201 20556

Realty companies defaulted on tax too

By Abhishek Anand
According to IT documents available with TEHELKA, many real estate companies have in the past been caught under-reporting their income and evading tax. Raids carried out by the department last year unearthed Rs 800 crore of undisclosed income.
Companies that admitted under-reporting of income included Mumbai-based HDIL group along with two Mumbai-based developers Bombay Rayon and Electro groups; Delhi-based Modi and Mehta groups; Jaipur-based Agarwal group and Pune-based Panchshil group.
According to the income tax department, all these companies provided inflated expenses for purchase of materials, suppressed amount of professional income and indulged in cash transactions.
While Mumbai-based Electro group admitted undisclosed income of Rs 114.50 crore, HDIL (Housing Development and Infrastructure Ltd) made a disclosure to the stock exchanges about defaulting to the tune of Rs 350 crore. The other five companies admitted undisclosed income ranging from Rs 22.80 to Rs 85 crore.
In September this year, the income tax department had raided premises of some other real estate companies and found gross irregularities on their part. Prominent among those found guilty is the Delhi-based Amrapali group, which according to sources in the department has admitted undisclosed income of Rs 73 crore.

Meet the new age loan arranger

Abhishek Anand tracks down those who can crack the code using a mix of networking and bribes

Anyone trusting the loan arranger may find himself in deep trouble
Anyone trusting the loan arranger may find himself in deep trouble
Illustration: Naorem Ashish

THEY ARE suave, glib talkers, well educated and, more importantly, well networked. That’s the typical profile of the ‘loan arranger’ who helps corporates get huge loans even if they do not qualify or do not have the credit worthiness. They do their job to perfection in connivance with bank staff, who in turn help them by either manipulating or skirting the rulebook.
“Big-ticket customers usually outsource their loan requirement through a loan arranger. But the prescribed route is not adhered to because some tweaking is required for every loan that is extended to new or existing customers,” says a banker on condition of anonymity.
On how the system is bypassed, he reveals, “The rules of loan disbursal are always set and differ from bank to bank. This is where the loan arrangers step in. They have the right connections in the credit committee, which decides whether or not the loan would be disbursed.”
The arranger adds, “Once the committee is convinced, disbursal is just a matter of time.”
But is it that easy to pull the wool over the eyes of a credit committee? “Not always. There are dirty fish in every pond. These are the people who, in connivance and for a predetermined commission, help the arranger,” he says.
A brief chat with another such arranger throws light on the modus operandi. “In one case, I helped a banker fund his son’s education abroad. I picked up a tab of nearly 20 lakh and since then there have been very few occasions where I have been denied a loan,” reveals the arranger.
In other cases, loan arrangers help corporates over invoice or under invoice projects or hike up the project cost and the difference is shared among what can be called “beneficiaries”.
So well-connected are the loan arrangers that there are instances where they oen arrange a bridge loan, generally taken for a short period ranging between a few weeks to a couple of years. They are meant for an interim period till the arrangers manage to find long-term finance.
The loan arrangers are a shrewd lot. Generally, they have multiple bank accounts and transact mainly in cash. At times, they use bank accounts of their relatives or friends.
Needless to say, anyone trusting the loan arranger may find themselves in deep trouble. If the investigating agency smells shadowy deals, the relative or friend who received dubious funds will stumble into the line of fire.
abhishek.anand@fw.tehelka.com

Google serves it haute

A new website may change the way you think about personal style, says Aastha Atray Banan

Illustration: Naorem Ashish

THERE IS a reason why fanatic female shoppers don’t take their partners along on their shopping sprees. It’s because most men kill the excitement of the “browse”. But with its newly-launched fashion portal, Boutiques.com, Google is telling all women that it understands them.
Boutiques.com works on a simple albeit ingenious thought — we browse, Google pays attention. Unlike your spouse, who, after five years of being married, may still not know that you wouldn’t be caught dead in a pair of platforms, Boutiques doesn’t want to rub you the wrong way. And like the man we all wish we had, it listens to you as you tell it all your fashion desires, and secretly analyses your style. The process is fun, even though you feel you are in kindergarten. There are two pictures on your screen — Kim Kardashian in a figure hugging animal print dress and Carey Mulligan in a demure Chanel Little Black Dress (LBD). And though you can’t steer your eyes away from Kardashian’s rear, wishing it was yours, you have to choose one as your style, or maybe none. A few actresses, designers and even choosing between cocktails (red wine or sweet lime) later, it’s time to tell Boutiques the silhouettes (maxis or minis), colours (blues or beiges), shoe styles (clogs or ballerinas), patterns (stripes or flowery) and designers (Lauren or DKNY) you love or loathe. Yes, it’s that detailed! All the games lead to one final conclusion — whether your style is ‘classic’, ‘edgy’, ‘romantic’, ‘boho’, ‘street’ or ‘casual chic’. And voila, you have a boutique of your own.
Here is when Boutiques.com reveals its trump card — since it already knows what you love, it will help you browse through just that. No maxi-style sweater dresses will pop up when you search for dresses, as it remembers you loathed that. If your style is classic, smart LBDs, cute ballerinas and satchel bags will pop up; if you’re a boho, printed flowery dresses, and eclectic chappals line up. A panel on the side even gives style lessons or how else will you pair that paisley scarf with that denim skirt? You could also take style inspiration from the celeb and blogger boutiques —maybe follow Brit actress Mulligan, whose Audrey Hepburn dresses have made her a fashion icon, or take a leaf out of Mary Kate Olsen’s book, and channel your inner goth.

Compared to Boutiques, Ebay actually seems frumpy and could remind you of shopping at Sarojini Nagar in Delhi

Compared to Boutiques, Ebay actually seems frumpy and could remind you of shopping at Sarojini Nagar in Delhi (where only a good hunt yields results). Net-A-Porter could seem too expensive and exclusive. Also, none of these sites offer you personalised options. But though Boutiques could be called pathbreaking, as it provides you with a virtual stylist of your own, its clever design could be its drawback. Would a fashionista really want to be pigeonholed into dressing a particular way all the time? Just because you were analysed as a ‘classic’ dresser, does it mean you can’t rock the leopard print Manolo Blahniks? It snatches your chance of scoping out the options, like you would in a real store. Does Google want to curb the trait women are known for — changing their minds about what they want?
Though Boutiques is not available to other shoppers outside the US now, Google promises it will reach the nether corners of the world soon. But after browsing for hours, choosing that perfect LBD that will flatter your curves, and then hitting the buy button, will Indians be able to bear the blow of shipping charges? How will you solve this problem, Google?
aastha@tehelka.com

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