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Modi storms by his Presidential

style of campaigning

Uttar Pradesh saw the unparalleled political wisdom and master strategy of BJP president Amit
Shah who skillfully transformed weaknesses into strength concentrating his core campaign around
nationalism, reports MUDIT MATHUR
ttar Pradesh saw the un- a brand. The campaign theme woven ing mostly in hearts of silent voters, as
paralleled political wis- solely around him had psychologi- there was a complete lull before storm.
dom and master strat- cally packaged in a presidential style Most people of Uttar Pradesh
egy of BJP president Amit to pose vacuum of leadership in op- across the party lines had voted in the
U Shah who skillfully trans- position parties to challenge his abil- name of “Modi” not in favour of BJP
formed weaknesses into strength con- ity, unmatched integrity above all candidates responding to Prime Min-
centrating his core campaign around his humble poor family background. ister Modi’s appeal in his rally saying
nationalism and powerful leadership Political observers failed to gage the that even single vote to lotus would
of Prime Minister Narendra Modi as magnitude of “Modi Tsunami” boil- reach me. Thus, PM Modi pitched high

Tehelka / 15 June 2019 26 www.Tehelka.com