Page 61 - 15DEC2019E-5

UN, TikTok join hands to

empower Indian women

UN Women India collaborates with TikTok for #KaunsiBadiBaatHai campaign that
aims to raise awareness and inspire action towards making the world free from violence

against females, reports tehelka bureau
nited Nations entity UN
Women India and TikTok,
world’s leading destination
for short form video content
U have come out with a unique
initiative which kick-started from No-
vember 28, 2019 to ensure gender equali-
ty and empowerment of women in India.
The UN entity has collaborated with
TikTok for #KaunsiBadiBaatHai cam-
paign that aims to raise awareness and
inspire action towards making the world
free from violence against women. This
initiative is a part of the global 16 Days
of Activism focused on ending gender
based violence. The ‘Orange The World’
campaign that kicked off on Novem-
ber 25th observed as International Day
for the Elimination of Violence against
Women and will continue till the
International Day of Human Rights on
December 10.
TikTok will run the hashtag #Kaun-
siBadiBaatHai on the platform for 16 days
with an objective to mobilize users from
across the country. The in-app campaign
aims to encourage users to show their and questions existing negative socio- lives and give them an outlet to express
support by undertaking the #Kaun- cultural norms. themselves in a way that adds value to
siBadiBaatHai “Rap for Change” chal- Speaking about the collaboration, the community. We are proud to col-
lenge and sporting shades of orange, in Nishtha Satyam, Deputy Country Rep- laborate with UN Women India for this
their videos. The colour orange is globally resentative, UN Women India said, “UN campaign as their community partners
recognised as the colour for the elimina- Women is committed to making spaces and believe that the highly engaged
tion of violence against women and sym- safe for women and young girls, for vio- community on TikTok has the poten-
bolises a world that is free of all acts of lence against women and young girls has tial to contribute towards a change in
violence against women. real consequences and costs. Through society and spread the message of a
The campaign rap called Kaunsi our proud partnership with TikTok for violence free-world.”
Badi Baat Hai that users can use as this campaign, we hope to raise aware-
soundtrack for their videos is, written ness and unite users to break the silence About UN Women
and rapped by Delhi based 16 year old around violence.” UN women is the United Nations
Abbas Ali from Slam Out Loud and com- Nitin Saluja, Director, Public Policy, entity dedicated to gender equal-
posed by Aditya Shekhawat, highlight TikTok India said, “ At TikTok our mis- ity and the empowerment of women.
instances of violence against women sion is to inspire and enrich people’s A global champion for women and

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