Srinagar: Top travel agents from across India will gather in Srinagar and Pahalgam this weekend. The four-day visit, from June 13 to 16, is being organised by the Travel Agents Federation of India (TAFI), which represents over 1,600 members nationwide.
The visit comes nearly two months after the deadly April 22 terror attack in Pahalgam that left 26 dead, including tourists and a local pony operator. The attack triggered widespread cancellations, dealing a severe blow to what was once a booming post-Covid tourism season in Kashmir.
Before the attack, Srinagar hotels and flights were witnessing record demand. But the violence led to a near-total collapse in bookings. As a result, tariffs have plummeted in most hotels.
Meanwhile, the Jammu & Kashmir administration is prioritising security arrangements for the annual Amarnath Yatra, hoping the peaceful conduct of the pilgrimage will restore tourist confidence. The yatra, which begins July 3 and ends August 9, will be shorter this year — 38 days compared to 52 last year. Over 580 companies from central paramilitary forces and J&K Police will be deployed along the routes to ensure safety.
