{"id":354049,"date":"2025-06-03T05:57:32","date_gmt":"2025-06-03T11:27:32","guid":{"rendered":"https:\/\/tehelka.com\/?p=354049"},"modified":"2025-06-03T05:58:38","modified_gmt":"2025-06-03T11:28:38","slug":"cait-meta-launch-vyaapar-sakhi-to-empower-women-entrepreneurs","status":"publish","type":"post","link":"https:\/\/tehelka.com\/cait-meta-launch-vyaapar-sakhi-to-empower-women-entrepreneurs\/","title":{"rendered":"CAIT, Meta launch `Vyaapar Sakhi&#8217; to empower women entrepreneurs"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"662\" height=\"651\" src=\"https:\/\/tehelka.com\/media\/2025\/06\/CAIT-Meta-launch-Vyaapar-Sakhi-to-empower-women-entrepreneurs.jpeg\" alt=\"\" class=\"wp-image-354050\" srcset=\"https:\/\/tehelka.com\/media\/2025\/06\/CAIT-Meta-launch-Vyaapar-Sakhi-to-empower-women-entrepreneurs.jpeg 662w, https:\/\/tehelka.com\/media\/2025\/06\/CAIT-Meta-launch-Vyaapar-Sakhi-to-empower-women-entrepreneurs-300x295.jpeg 300w, https:\/\/tehelka.com\/media\/2025\/06\/CAIT-Meta-launch-Vyaapar-Sakhi-to-empower-women-entrepreneurs-427x420.jpeg 427w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><figcaption class=\"wp-element-caption\"><strong><em>Photo: Naveen Bansal<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n<p>The Confederation of All India Traders (CAIT), in collaboration with Meta has launched `Vyaapar Sakhi&#8217;, a national initiative designed to empower women entrepreneurs through digital adoption and training.<\/p>\n\n\n\n<p>This landmark programme aligns with Prime Minister Narendra Modi&#8217;s National Mission for Women Empowerment, which envisions Indian women as digitally skilled, self-reliant, and active contributors to the country&#8217;s economic growth.<\/p>\n\n\n\n<p>Vyaapar Sakhi translates Modi\u2019s vision into action at the grassroots level \u2014 promoting digital inclusion, skill development, and entrepreneurship for women across the country.<\/p>\n\n\n\n<p>Speaking at the launch, Praveen Khandelwal, Member of Parliament and Secretary General, CAIT said, \u201cThis initiative is not just about digital training \u2014 it is about creating a nationwide network of digitally empowered women traders who can lead India&#8217;s economic transformation.&#8221;<\/p>\n\n\n\n<p>This programme aims to localize digitization efforts through region-specific training modules delivered in multiple Indian languages.<\/p>\n\n\n\n<p>It will be executed through a structured, impact-driven approach, in-person workshops to build digital and business acumen.<\/p>\n\n\n\n<p>Through this programme, participants will learn to create their own &#8216;digital dukaan&#8217; using the WhatsApp Business App, real-world examples of successful women-led ventures, practical training on WhatsApp Catalogs, Quick Replies, and Click-to-WhatsApp Ads.<\/p>\n\n\n\n<p>Successful women entrepreneurs will engage with participants to share their journeys, offering mentorship, motivation, and actionable insights.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Confederation of All India Traders (CAIT), in collaboration with Meta has launched `Vyaapar Sakhi&#8217;, a national initiative designed to empower women entrepreneurs through digital adoption and training. This landmark programme aligns with Prime Minister Narendra Modi&#8217;s National Mission for Women Empowerment, which envisions Indian women as digitally skilled, self-reliant, and active contributors to the [&hellip;]<\/p>\n","protected":false},"author":172,"featured_media":354050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[36],"tags":[17086,18820,19736,19737],"_links":{"self":[{"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/posts\/354049"}],"collection":[{"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/users\/172"}],"replies":[{"embeddable":true,"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/comments?post=354049"}],"version-history":[{"count":1,"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/posts\/354049\/revisions"}],"predecessor-version":[{"id":354051,"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/posts\/354049\/revisions\/354051"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/media\/354050"}],"wp:attachment":[{"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/media?parent=354049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/categories?post=354049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/tags?post=354049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}