{"id":301326,"date":"2018-08-10T11:21:40","date_gmt":"2018-08-10T11:21:40","guid":{"rendered":"http:\/\/tehelka.com\/?p=301326"},"modified":"2019-06-19T06:45:08","modified_gmt":"2019-06-19T06:45:08","slug":"stampede-like-situation-30000-shoppers-turn-up-at-ikeas-first-store-opening","status":"publish","type":"post","link":"https:\/\/tehelka.com\/stampede-like-situation-30000-shoppers-turn-up-at-ikeas-first-store-opening\/","title":{"rendered":"Stampede like situation, 30,000 shoppers turn-up at IKEA&#8217;s first store opening"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-medium wp-image-301327 alignleft\" src=\"http:\/\/tehelka.com\/wp-content\/uploads\/2018\/08\/ikea-300x183.jpg\" alt=\"\" width=\"300\" height=\"183\" srcset=\"https:\/\/tehelka.com\/media\/2018\/08\/ikea-300x183.jpg 300w, https:\/\/tehelka.com\/media\/2018\/08\/ikea.jpg 648w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Thousands of shoppers thronged the newly opened Swedish home furnishings behemoth IKEA on August 9 in Hyderabad. It was an almost stampede-like situation at the 13-acre facility when 30,000 customers visited the store in a single day.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Massive crowd hit the normal life resulting in huge traffic jams in the city on the day of the public opening of IKEA&#8217;s much-waited store in India.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">John Achillea, IKEA&#8217;s Managing Director for Telangana said, &#8220;I am so excited today, we can see so many customers visiting in the building. It&#8217;s just a phenomenal feeling. We have every product under one roof, so whether you are looking for a sofa, bed, children&#8217;s furniture, or home accessories for every room, it&#8217;s all under one roof.&#8221;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">IKEA Group CEO Jesper Brodin has said that the opening of the first store in India marks a milestone in the company&#8217;s journey here which began over three decades ago through sourcing of products. &#8220;We have a long-term commitment to India, which is an important market for us,&#8221; he added.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">&#8220;As we see big opportunities in India, we believe that we will increase this investment as we continue expansion in India in future,&#8221; CEO added.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">Naveen Chintala, a customer said, \u201cI have shopped at an IKEA store in Sweden and was curious about how their store in India will look like. It feels the same. I never expected this kind of collection of products and I am surprised.&#8221;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: 'times new roman', times, serif; font-size: 14pt;\">He revealed that IKEA&#8217;S second store would be in Mumbai next year, followed by Bengaluru and Delhi-NCR.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thousands of shoppers thronged the newly opened Swedish home furnishings behemoth IKEA on August 9 in Hyderabad. It was an almost stampede-like situation at the 13-acre facility when 30,000 customers visited the store in a single day. Massive crowd hit the normal life resulting in huge traffic jams in the city on the day of [&hellip;]<\/p>\n","protected":false},"author":89,"featured_media":301327,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2072,2014,2921],"tags":[2426,4112,2226],"_links":{"self":[{"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/posts\/301326"}],"collection":[{"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/comments?post=301326"}],"version-history":[{"count":1,"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/posts\/301326\/revisions"}],"predecessor-version":[{"id":301328,"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/posts\/301326\/revisions\/301328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/media\/301327"}],"wp:attachment":[{"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/media?parent=301326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/categories?post=301326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tehelka.com\/rest-api\/wp\/v2\/tags?post=301326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}