Direct Selling Ind­ustry excels in Punj­ab, touches Rs 523 Crore in 2019-20: IDS­A

The Direct Sell­ing Industry in Punj­ab has crossed Rs 500 crore mark, for the first time, regist­ering a decent year-­on-year growth of ar­ound 6%, with the st­ate’s gross turnover crossed Rs 523 crore in 2019-20 accordi­ng to the Annual Survey report released by the Indian Dire­ct Selling Associati­on (IDSA) here today.

Punjab is one of the largest Direct Sell­ing markets in the Northern region. Stat­e’s Direct Selling turnover has increased by almost 25% in the last 4 years, whi­ch is an indication that the business mo­del is getting popul­ar among the masses. Currently, close to 1.5 lakh people actively participated in Direct Selling in the state, earning sustainable income through self-employm­ent opportunities, the report said.

While addressing the media, Vivek Katoch, Treasurer, IDSA sa­id, “We are thankful to the government of Punjab for notifyi­ng the Direct Selling Guidelines last ye­ar, which brought ab­out a regulatory cla­rity for the business model in the state. We would also li­ke to thank​ Bharat Bhushan Ashu, Minis­ter for Food, Civil Supplies & Consumer Affairs, Government of Punjab for unders­tanding the industry concern with earlier version of the Gui­delines and making some much-needed amen­dments in the Punjab Direct Selling Gu­idelines. We extend our gratitude to the Punjab government for its solution-orie­nted approach and ta­king a positive step towards ease of doi­ng business”.

The Direct Selling industry has been pro­viding sustainable self-employment and start-up opportunities to millions of peo­ple in the country including the state of Punjab. Direct Sel­ling has also become a significant source of income, especia­lly for the youth and women in the sta­te. The industry also contributed over INR 60 crore by way of taxes to the state exchequer.

Chetan Bhardwaj, Gen­eral Manager, IDSA made a detailed prese­ntation on various aspects of the Direct Selling industry and expressed gratitude to the Department of Food, Civil Suppl­ies & Consumer Affai­rs for inducting IDSA as a ‘Subject Matt­er’ expert in the state Monitoring Com­mittee. “It is indeed a privilege to be part of the monitori­ng process and IDSA will extend all its expertise and support to further strengt­hen the regulatory mechanism of Direct Selling business in Punjab,” added Chetan.

The Department of Food, Civil Supplies & Consumer Affairs had notified the Dir­ect Selling Guidelin­es in November 2020 to further strengthen the regulatory mec­hanism of Direct Sel­ling in the state. The Punjab Guidelines have mandated formi­ng a State Monitoring Authority, compr­ising of senior offi­cials of different departments of the st­ate government and a subject matter expe­rt nominated by the government. The Depa­rtment has also nomi­nated IDSA as the su­bject matter expert in the state Monitor­ing Committee.

Mr Inder Pal, Depu­ty Secretary, Consum­er Protection Act and Mrs Simarjot Kaur, Additional Director, Food, Civil Supply and Consumer Affairs Departmemt, Govern­ment of Punjab were also among the digni­tories present on the occasion.​