In a tweet, PM Modi appealed everyone to unite in the fight against Corona. Reiterating the key message of ‘wear a mask, wash hands, follow social distancing and practice do gaj ki doori’, the Prime Minister said together we will succeed and win against the Covid-19.
“India’s COVID-19 fight is people driven and gets great strength from our COVID warriors. Our collective efforts have helped saved many lives. We have to continue the momentum and protect our citizens from the virus. #Unite2FightCorona,” PM Modi said in a tweet.
“Let us #Unite2FightCorona! Let us always remember: Wear a mask. Wash hands. Follow social distancing. Practice ‘Do Gaj Ki Doori.’ Together, we will succeed. Together, we will win against COVID-19,” PM Modi added.
The campaign is being launched with the aim to encourage People’s Participation. Under the campaign, a COVID-19 Pledge will be taken by all. A Concerted Action Plan will be implemented by Central Government Ministries, Departments and State Governments, Union Territories with the following highlights:
Region-specific targeted communication in high case-load districts.
Simple and easily understandable messages to reach every citizen
Dissemination throughout the country using all media platforms
Banners and Posters at public places; involving Frontline workers and Targeting Beneficiaries of Government Schemes
Hoardings/ wall paintings/ electronic display boards in government premises
Involvement of Local and National influencers to drive home the message
Running mobile vans for regular awareness generation
Audio messages; pamphlets/ brochures on awareness
Seeking support of Local Cable Operators for running COVID messages
Coordinated media campaign across platforms for effective outreach and impact