Yoga Guru Baba Ramdev is set to launch the apparel and accessory store ‘Patanjali Paridhan’ in New Delhi’s Netaji Subash Place on November 5 on the auspicious occasion of Dhanteras.
“’Patanjali Paridhan’ with several products ranging from jeans, ethnic wear to accessories will be launched this Dhanteras to counter foreign companies,” Baba Ramdev earlier said.
He added, “From coat to langot (loincloth), jeans to Indian kurta-pajama and sarees, every other attire of the Indian culture would be available here.”
Patanjali Paridhan promises to offer more than 3000 new products, including ornaments, accessories, and western and Indian clothes in men’s, women’s and kids section.
The new range of products will be launched under three brands: ‘Livefit’, ‘Aastha’ and ‘Sanskar’.
SK Tijarawala, spokesperson Patanjali Ayurved Limited, announced that filmmaker Madhur Bhandarkar, as well as wrestler Sushil Kumar, will be present at the launch.