Ad filmmaker and actor Alyque Padamsee dies at 90

Renowned ad filmmaker and theatre personality Alyque Padamsee died in Mumbai on Saturday morning. He was 90.

Among other achievements, Padamsee was best known for his role as Mohammed Ali Jinnah in 1982 historcial drama “Gandhi”.

He was widely called the Father of modern Indian advertising, as he founded Lintas, which is considered one of the top advertising agencies in the country.

He was the brain behind several iconic ads like Liril girl, Hamara Bajaj and many such memorable commercials.

Born in 1928, Padamsee was honored with Padmashri in 2000.

The Advertising Club of Mumbai named him “Advertising Man of the Century. He also received the Sangeet Natak Akademi Tagore Ratna in 2012.

President Ram Nath Kovind expressed grief on the demise of ad guru Alyque Padamsee.

“Sorry to hear of the passing of Alyque Padamsee, creative guru, theatre personality and doyen of our ad industry. My condolences to his family, friends and colleagues,” President tweeted.

Prime Minister Narendra Modi also expressed sadness on the demise of Alyque Padamsee.

Modi said, “Saddened by the demise of Shri Alyque Padamsee. A wonderful communicator, his extensive work in world of advertising will always be remembered. His contribution to theatre was also noteworthy. My thoughts are with his family and friends in this sad hour:”